About Us

A global reach with a neighborhood feel

Our mission and values fuel our effective business model. Our team, with over 150 years of leadership experience, knows exactly how to build a Global Solution for brands, retailers, and distributors.

President: Felix Villa
Felix Villa
President & CFO
“Trust created between parties must be held in the highest regard.”

Our Company

  • Created to provide Focused, Best-in-Class Sales & Marketing Solutions to performance driven brands
  • We have over 150 years of Leadership Experience in the Natural/Speciality, Multi-Cultural, Export and Alternative Channels
  • Strong ethical standards with complete transparency
  • 10% of our net profits are given to the less fortunate
  • Global is a National Minority Certified Company

Mission

To empower our people, our clients, and our customers to achieve their fullest potential

Values

  • Our Core Value: Trust created between parties must be held in the highest regard
  • Values: People – Innovation – Responsibility
  • Vision: To provide the most progressive, effective and focused Global solution for our business partners

Strategy

  • Marketing first approach to all promotional planning
  • Critical Expertise and Knowledge of the Distributor Go to Market
  • National Footprint with Coast to Coast sales reach
  • Best in class Exports Program to over 50 countries

Meet the Leadership Team

Our Leadership Team brings together years of experience, diversity, and unparalleled commitment to our partners, distributors and retailers.

President: Felix Villa
Felix Villa
President & CFO
Felix Villa II
Sr. Vice President
Jeff Niedholdt
Vice President of Sales
Tim Mustafa
Executive Director of Business Development
Beth Villa
Office Manager

Alliances

We have unique strategic alliances which help us ensure we are exceeding the expectations of our partners, distributors and retailers.

Alliance: Higher Ground Managed Services
Higher Ground Managed Services
Alliance: Tandem
Tandem HR
Alliance: GT Universe
GT Universe

Some of the Brands We Represent

We are very proud to represent a broad portfolio of brands which encompass some of the most respected in the food Industry.

Brands We Represent: Vigo
Vigo
Brands We Represent: Alessi
Alessi
Brands We Represent: La Preferida
La Preferida
Brands We Represent: Lively Harvest
Lively Harvest
Brands We Represent: Topo Chico
Topo Chico
Brands We Represent: GoVerden
GoVerden
Brands We Represent: Small Axe Peppers
Small Axe Peppers
Brands We Represent: Tajin
Tajin
Brands We Represent: Roussas
Roussas

We measure success by the lives we impact

Since Global’s inception, we have committed ourselves to donating ten percent of net profits to worthy causes and prioritize quality of life for employees.

Learn More